Advertising as we know it is dying. Less and less people are buying and using traditional media (TV, magazines, newspapers, cinemas, radio, etc.), in which the traditional types of advertising are present. The age of television, radio, and paper will eventually come to a close; already the Internet is showing itself to be a dominant player in media, in countries that have developed their internet infrastructure to a satisfactory level. We and other companies have tried to keep up with the rise of the internet, by placing banner ads, pop-ups, and video ads, but people are getting around the ‘inconvenience’ or ‘annoyance’ of these ads via ad blocking software, making our adverts useless (since not enough people view them). However, there may be another, less overt way. To the average person, having to sit through an advert before viewing a video/article, or view a site littered with ads is an annoyance, easily mitigated via ad blocking software. Because this