In class we had to do a podcast about an endangered language. My group, Lingo-radio, featuring Azim, Seo Jung, and myself, did a podcast on Romansch, one of the four official languages of Switzerland. We went for a conversational/natural type of podcast, and based our dialogue on bullet-points, rather than a strict script. Here is the file:
To start off, here's some basic information about the advert. Its target audience is young women, as the main focus of the advert is a young woman, and the product is cosmetic, a product type commonly advertised to this target audience. The cosmetic in question is "Nivea Smooth Milk: Body", a type of moisturizing cream. As the ad is written in English and comes from a German (Western) company, it can be concluded that this advert comes from a Western cultural background. Since Nivea was founded in 1911, it can be inferred that this ad was made in 2011, due to the quote "100 years skin care for life". The ad seems to imply that physical attractiveness is the most important factor in a happy relationship, due to the happy couple featured in the image, and the slogan "For visibily smooth and touchably soft skin" (misspellings came with the ad), which seems to imply to the viewer that moisturizer brought the couple closer together (the image has the...
This podcast is very informative as it touches upon multiple important factors. Romansch is a prime example of how linguistic imperialism can spell the disaster for more subdued languages.
ReplyDeleteRomansch was very interesting to learn about, it was also interesting things the Swiss government is doing in order to help the language and its people.
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